Less is not necessarily more, but bridal makeup does have to be a bit heavier than every day makeup simply because it needs to photograph well. This doesn't mean that you go overboard and slap it all over your face, but knowing where to put the 'more' is the key:

Eyes - use "light-catching" eye-shadow (frosty colors are best) at the brow-bone arch, the centre of the eye-lid and the corner of the eye. This will create an optical illusion that the eye is fuller, wider and more defined.
Lips - another optical illusion for a pouty lip is the use the same highlight for the eyes in the centre of the lips. Simply press the shadow with a finger into the lipstick - this will not add color, but it will catch the light. You can also contour the lips by using a slightly darker tone in the corners of the mouth which will accentuate the pouty look...to know more click here.